John Covans Logo Design

John Covan came to us years back for a logo design and corporate identity. There is a funny story behind the passing of this logo. The original logo was created by us in capital lettering in vector art, which was later converted by another design company to lowercase letters to make the name appear less aggressive. John wanted his actual signature incorporated into the logo so he came back to us to scan and vectorize it. The file we received was so poorly constructed, we had to fix it up before incorporating the vectorized and drawn signature. What did remain from passive designers was the coloring and offset paths we created originally.

The logo was used by us in multiple magazine ads as well as his custom built trailer from California Cart Builder that we wrapped. If you ever have the opportunity to meet John Covan you will have met a man of great character and a man whose story is as great as the company name Loring Studios came up with. (Remember that John!!)